Banners have been a mainstay in advertising for decades now. It feels like there are banners all over the place, at events, inside shops, on the exteriors of eateries, and at exhibitions, and each style and material has particular benefits. So which begs the question, which banner display style should you use for your business?
What is a Banner?
An advertisement, brand marketing, symbol, slogan, or any other form of messaging is often displayed on a banner, defined as an extended length of fabric or a flag. Banners are often used in protests, marketing, public events, and demonstrations and have technically existed for centuries.
The term “banner” has also come to refer to messages and advertisements put on web pages since the development of the Internet and eCommerce around the turn of the previous century; however, we will be focusing on the different types of traditional banners only for the sake of this guide.
Types of Banner By Material
For professional-looking advertising, fabric banners offer crisp, high-quality color and photo-quality graphics. Generally made of polyester, fabric banners are perfect for interior use and feature brilliant color dye-sublimation printing. In addition, polyester banners are scratch-resistant because of their fabric construction, making them relatively durable.
Polyester is a fabric; hence it shouldn’t be used for outdoor situations in most cases. However, this can be an excellent choice for you if you want to use your banner outside in warm weather for a short period of time.
Remember that polyester can be prone to ripping or tearing, so if you’re thinking about choosing the fabric as your banner material of choice, keep this in mind. Therefore, it is better to utilize these banners indoors, where they may be handled gently and will not have to endure harsher outdoor conditions.
Mesh vinyl’s waterproof and fade-resistant properties make it a prevalent choice among branders. The distinction is that this substance has minute holes throughout, allowing air to pass through and increasing the banner’s overall breathability. Mesh vinyl lasts longer than regular vinyl because of this unique characteristic. Mesh vinyl also has the benefit of being wind-resistant. As a result, the banner doesn’t flap in the wind quickly since the air silently travels through the openings.
If you’re looking for a durable, long-term solution, mesh vinyl banners are an excellent investment. Although this material is more expensive than regular vinyl, it is a wise investment if you require a banner that you will use repeatedly for an extended period of time.
Vinyl banners made with adhesive are also an excellent option for free-standing banners. An adhesive vinyl banner may be the best option for you if you have a wall, window, or another smooth surface from which you can hang the banner.
This material is waterproof, fade-resistant, wrinkle-resistant, and sturdy, much like regular vinyl banners. Vinyl banner material is also easily washable and reusable, which is an added advantage as well!
Adhesive banners have the significant benefit of sticking to a surface, so you won’t have to worry about your banner blowing over or making a loud noise in the wind. This may also simplify your banner installation by allowing you to fasten it to an existing structure rather than buying rope or poles, saving you money.
Types of Banner By Style
Many styles of banners exist, so how do you choose the best possible option for your needs?
Pull-Up & Retractable Banners
Retractable banners are among the most prevalent banner options in several commercial contexts, such as trade exhibitions, company entrances, and corporate headquarters. So if you are looking to prepare for a successful trade show, this may be your best option.
Pull-up displays are straightforward to set up and take down, which is one of the reasons why they are so well-liked. The vinyl sign is pre-installed inside the base and rolls up effortlessly to attach to a mounting pole. Retractable banners often come in floor-standing models, but they are also available in smaller tabletop models that are perfect for reception desks and other tabletop counters.
Pop-up Booth Display Banners
Pop-up banners are most commonly chosen for outdoor use. They easily extend and compress to fit in a carrying bag because they are composed of flexible mesh fabric, making them easy to travel. In addition, they are optimal for outdoor advertising in fair weather because their material is waterproof and wind resistant. Commonly found on the sidelines of athletic events and other outdoor competitions, such as pop-up banners with the logos of corporate sponsors.
Step and Repeat Banners
Often seen at red-carpet events, a step and repeat banner is a sizable banner featuring two logos, typically the event sponsor and the event logo. On the banner, the symbols of two sponsors may occasionally appear repeatedly in an alternating pattern.
These are the giant logo-adorned banners or wall murals you frequently see in pictures of celebrities at award presentations and charitable events.
Department stores frequently utilize vertical and horizontal vinyl banners that are either hung from the ceiling or attached to the walls. Hanging displays are ideal for promoting special discounts, branding your establishment, or making a vibrant window display.
The ceiling banner is another hanging banner typically used at trade exhibitions and has distinctive, attention-grabbing shapes like pinwheels and spheres. Any booth will stand out thanks to these enormous interior displays, printed in full color on stretch fabric and big enough to be seen from a distance.
Put Your Message On Display With Banners
Now that you know all there is to know about banners contact us and let us help you share your message with the world!