What are the Different Types of Banners?

banner types

Banners have been a mainstay in advertising for decades now. It feels like there are banners all over the place, at events, inside shops, on the exteriors of eateries, and at exhibitions, and each style and material has particular benefits. So which begs the question, which banner display style should you use for your business? […]

Logo & T-Shirt Design Placement Guide

Standard T-Shirt Logo & Design Placement

Looking into designing your own T-Shirts but don’t know where to start? – don’t worry; we’ve got you covered. By the end of this guide, you’ll be clued up on all the relevant terminology and all the different placement options you can use to put together your perfect design. Print Design Terminology Print Dimensions Print […]

5 Benefits of Using Branded Merchandise

Branded Merchandise

Sports teams have stores where you can purchase merchandise with your favorite club’s logo. Many brands give complimentary T-shirts if you buy their products. Branded merchandise like mugs, shopping bags, or memory sticks can be an integral part of a company’s promotional strategy. Here’s how it fits your marketing goals and helps achieve the desired […]

What is Brand Marketing and How to Build Your Brand Strategy?

brand marketing strategy

Amazon, Apple, and McDonald’s are only some examples of worldwide popular brands. But what exactly is a brand? It’s a concept you present that makes it easy for people to recognize what you are offering. A brand could be an individual, an entire company, or a specific product.  If you want your brand to be […]

CMYK VS RGB: What Is Best for Printing?

CMYK VS RGB

Did you try to print something to discover that the product colors turned out different than in the design? If you want everything to go smoothly, you should choose the right color mixing mode. The available ones include CMYK and RGB, but what is better for color printing? You’ll learn the difference between RGB and […]

5 Offline Marketing Strategies that Support Your Online Brand

offline marketing strategies

Internet presence is crucial to support your business brand. However, that doesn’t mean you should neglect offline marketing strategies. Traditional approaches come with specific benefits that can help build your brand. The idea is to pick the most efficient options, and this guide focuses on assisting in that department. You’ll discover proven tactics and offline […]

How To Improve Trade Show Lead Capture and Retrieval

Trade Show Leads

A trade show is an excellent opportunity to promote your business and increase sales. It begins with setting the desired goals, but the hard part is achieving them. Learning how to maximize any trade show lead that comes your way is imperative. This guide focuses on describing the entire process of how to capture and […]

Top Types of Events for Achieving Business Goals

types of events

Organizing and visiting business events are integral for your company. These can contribute to boosting your brand awareness, increasing sales, and taking the company forward. The trick is in identifying the types of events that will best help your business. In this guide, you’ll learn more about various occasions, ranging from social to corporate and […]

7 Small Business Promotional Items You Should Use

promotional items

For small businesses, building brand interest is crucial for future success. If you don’t get your name out there, your bigger competitors will drive you into the ground. In fact, slightly over 50% of small businesses fail within 4 years. Small business promotional items can be a great way to get people thinking about your […]

The Advantages of Uniform Branding for Any Business

Golden MFG

No matter what type of business you run, there are many advantages to having your staff wear a branded uniform at work.  These advantages not only benefit your company but also your employees and customers. What Advantages Does Uniform Branding Have in Business? A great uniform can elucidate the essence of your brand by subtly […]