For small businesses, building brand interest is crucial for future success. If you don’t get your name out there, your bigger competitors will drive you into the ground. In fact, slightly over 50% of small businesses fail within 4 years.
Small business promotional items can be a great way to get people thinking about your brand. After all, everyone likes getting free stuff. Of course, it’s not free to you. So you need to get the most out of your spending on promotional items by focusing on creating the products people actually want and will use, ensuring they are exposed to your branding whenever they do.
What are Considered Promotional Items?
Promotional items are a way of raising awareness of your brand by giving small items to leads and potential customers. The idea is that this will remind them of your business every time they use the item so that you’ll be in their heads already when they need your services.
Common examples of small business promotional items include stationery and key chains. These aren’t exactly creative solutions though, and small businesses can see better results from their investment in promotional items by providing more exciting and useful freebies.
What Promotional Items Do People Actually Want?
The ideal promotional items for small businesses might depend on your industry, for example, if you are a fitness company, then there are plenty of small fitness and exercise-related items you can put your company branding on.
However, your small business may not present an obvious theme for your promotional items. If that is the case, there are also plenty of tried and tested promotional items that potential customers will always appreciate, such as:
Clothing and items such as caps and umbrellas are always useful. Try to make the graphic design appealing enough that people will actually wear your merch. However, people will still appreciate a simple printed t-shirt and embroidered hat for yard work or lounging around the house.
Small tech gadgets are inexpensive to buy and brand in bulk and are useful for just about everyone. Good examples of useful tech gadgets you can give away without breaking the bank include USB memory sticks and keychain flashlights, These are the kinds of items that could see daily used for a long time, which means their user will see your company name and logo every day too.
Mousepads and other computer accessories are great small business promotional items to give out to attract visitors to your booth at trade events. If you are meeting a lot of other business owners and professionals, there is a good chance that some have packed light and could do with these to get some work done while attending the event. And like many of the other items in this list, a mouse pad is something that your prospective customer could look at every day.
If you’re looking to really impress, items such as branded golf balls and tees can be a great way to give execs the VIP treatment. Of course, if you know a particular client prefers a different hobby, consider how you could accommodate that with your promotional item to give them a more personalized gift.
Tote Bags and Backpacks
Tote bags are one of the cheapest small business promotional item options but are still appreciated by potential customers. A tote bag provides a large space for your branding that will be visible as it is carried around during the day. While tote bags are inexpensive, ensuring they are made from a durable material ensures they will continue to promote your company for a long time.
Health and Fitness Products
Most people are trying to live more of a healthy lifestyle. There are many small and inexpensive promotional items you can give away to support that. For example, you could give away string bags, exercise bands, water bottles, or any other small item you take to the gym.
Collapsible Coffee Cup
Everyone appreciates the opportunity to make more environmentally-friendly choices, and you can give potential customers just that when you give away a collapsible coffee cup. Besides being a useful item that people carry around throughout the day, it might also sit on your lead’s desk at work, making your brand more visible to their colleagues.
A compact multi-tool is a useful and convenient item to keep in your pocket or on a keychain, as it can be used in many small tasks that might occur throughout the day. As an added benefit, these types of folding tools can also tempt their owner to fiddle around with them in a distracted moment. Your branding on the tool will remind them of your business whenever they do.
Take Advantage of These Small Business Promotional Items
Overall, giving promotional items is more than simply handing out freebies to your clients. It’s an opportunity to add value to your community by providing them with something they can utilize in their daily lives. Furthermore, allowing your clients to use your promotional items allows you to broaden your brand’s reach. People become more conscious of your brand as they are exposed to your logo and other brand assets.
Apart from picking the correct promotional item, working with the right personnel to organize the printing process is also crucial. To get started on developing your new branded promotional items, contact us today.