The rule of thumb for color combinations is to stick with two to three colors. Using more may result in a design that could be more complex or visually clearer. A well-thought color combination, however, can create a striking, memorable logo.
If you design custom team t-shirts or other items requiring a logo, consider the best color combinations to represent your group or brand.
Types of Color Combinations
When it comes to logo color combinations, the possibilities are practically endless. However, they typically fall into one of several categories based on color theory.
Complementary colors sit opposite each other on the color wheel, resulting in a high-contrast, bold look.
Analogous colors are neighboring hues that create a harmonious blend. Monochromatic colors are shades, tints, or tones of the same base color.
Meanwhile, triadic colors are three hues evenly spaced on the color wheel, providing a balanced yet vibrant effect.
Following a logo & t-shirt design placement guide can help ensure these logo color combinations inspire your next design.
Two-color combinations are a classic choice for logo colors, providing contrast without overwhelming the eye. It must balance visibility, aesthetics, and the psychological associations of the colors.
- Yellow and Blue: Mischievous and Bossy
The yellow brings a splash of cheerfulness and positivity, while the blue adds a touch of authority and stability. This combination is ideal for brands wanting to showcase their playful side while maintaining professionalism.
- Blue and Green: Calm and Earthly
Blue and green are next-door neighbors on the color wheel. Blue represents calm, stability, and trust, while green conveys growth, renewal, and vitality. This combination is perfect for brands that want to reflect a sense of tranquility, balance, and nature.
- Black and Orange: Fiery and Bold
Black and orange are complementary pairs, with the intensity of orange being tempered by the solid strength of black. The result is a logo color combination as fiery as a volcano’s lava meeting the midnight sky. This bold, energetic pairing is ideal for brands that want to stand out and leave a lasting impression.
- Plum and Pink Peach: Sophisticated and Delicate
The plum provides a rich, sophisticated base, while the pink peach adds a touch of sweetness and femininity. This logo color combination is best suited for brand marketing to convey elegance, luxury, and femininity.
- Dark Mauve and Turquoise: Unusual and Striking
The dark mauve brings depth and seriousness, while the turquoise adds refreshing brightness. This contrast creates a striking and memorable effect, perfect for brands that want to be seen as innovative and unique.
- Dark Blue and Orange
Dark blue represents depth, trust, and intelligence, while bright orange adds a punch of enthusiasm and creativity. This is a fantastic choice for brands seeking a balance between traditional stability and modern innovation.
- Black and Red: Powerful and Passionate
The combination of black and red is synonymous with power and passion. Black adds a sense of mystery and sophistication, while red brings warmth, energy, and excitement. This high-contrast pair is perfect for brands wanting to express strength, power, and determination.
Three-Color Logo Combinations
Your brand color palette can make or break your design, dictating not only aesthetic appeal but also the emotional response from your audience. The best logo colors are the ones that can communicate your brand’s identity without uttering a single word. Let’s dive into some striking three-color logo color combinations that can inspire your next design.
- Beige, Brown, Dark Brown: Earthly
Nothing says ‘earthiness’ and ‘reliability’ better than the beige, brown, and dark brown trio. These colors echo the comfort and stability of the earth beneath our feet. This logo color combination is like a warm cup of coffee on a cold day, providing immediate comfort and trust. This palette is perfect for brands that wish to project a cozy, reliable, or traditional image.
- Blue, Yellow, Green: Refreshing
The combination of blue, yellow, and green is like a refreshing breeze on a hot day. It whispers of springtime meadows and summer skies, sparking joy and promoting feelings of optimism and harmony. Blue represents stability and trust, yellow exudes energy and happiness, and green signifies growth and freshness. Together, these colors can create an engaging and vibrant logo that’s hard to forget.
- Dark Blue, Turquoise, Beige: Captivating
When you pair dark blue, turquoise, and beige, you conjure images of a beach at dusk, a serene and captivating sight. Dark blue stands for strength and reliability, turquoise is associated with healing and tranquility, and beige represents simplicity and elegance. This combination is ideal for businesses wanting to evoke calmness and sophistication.
- Blue, Red, Yellow: Well-Balanced
Blue, red, and yellow are the primary colors and the backbone of all other hues. This trio is like a power-packed superhero team, each with unique strengths. Blue signifies trust and calm, red is all about passion and energy, and yellow exudes cheerfulness and warmth. This palette is not for the faint-hearted; it’s bold and demands attention. Brands that want to convey strength, enthusiasm, and creativity will find this combo a potent ally.
- Light Pink, Hot Pink, Burgundy: Feminine
The amalgamation of light pink, hot pink, and burgundy resembles a bouquet of roses, each shade signifying a different blooming stage. Light pink exudes sweetness and innocence, hot pink screams bold and sassy, and burgundy implies sophistication and seriousness. This logo color combination is ideal for brands portraying a blend of femininity, vivaciousness, and maturity.
- Dark Blue, Yellow, Beige: Inviting
Dark blue, yellow, and beige create a palette as inviting as a beach at sunrise. The dark blue instills trust and authority, the yellow injects a splash of warmth and joy, and the beige adds a touch of sophistication and neutrality.
This combination is excellent for brands that want a relaxed, inviting, and reliable image.
Choosing the Right Logo Color Combination
Picking the best logo color combinations is like cooking a gourmet meal. Mix and match flavors to complement and enhance each other rather than clashing or overpowering. You also need to consider your brand’s personality, your target audience’s preferences, and the message you want to convey.
So, let these color combinations serve as your ingredients, and feel free to experiment until you find the perfect recipe for your brand’s visual identity.