No matter what type of business you run, there are many advantages to having your staff wear a branded uniform at work. These advantages not only benefit your company but also your employees and customers.
What Advantages Does Uniform Branding Have in Business?
A great uniform can elucidate the essence of your brand by subtly projecting its mood, whether it is welcoming, trustworthy, knowledgeable, sporting, and so on. If you succeed, your uniform can help build a brand platform, giving you a competitive advantage while also supporting your brand’s values.
Uniform branding is important not just for presenting a more professional image to customers, but also for the positive benefits it can offer to your business and employees.
What are the benefits of wearing a branded uniform to work?
Creates Professional Business Image
In customer-facing businesses, staff members are a living window to your brand and should represent and share your brand values. When considering future changes to your business identity, consider how effective your staff will be as brand ambassadors. The great uniform design may build or break business culture by influencing how your employees feel at work.
According to the results of a Harris Interactive poll, most customers prefer uniformed employees. 65 percent of respondents said that seeing employees in uniform made them feel good about the company. Furthermore, branded uniforms gave the impression that the company cared about its employees, which encouraged them to buy products or services from the company.
Uniforms give employees a professional appearance. Customers experience a consistent presentation whenever they interact with your business, without the need to enforce a strict dress code. Customers perceive uniformed employees to be more professional than non-uniformed employees. They also project a positive image of corporate success.
Promote Your Company
Asking employees to wear uniforms in your company colors and branding makes your business more memorable. Uniforms give customers a distinct image to remember when they think about your company. If you have employees that visit customers’ homes or businesses, they also help your employee give a good impression of your business to everyone who sees them.
A signature color increases brand recognition by up to 80%, according to a study done by the University of Loyola. You may continually remind guests of your brand identity by wearing a uniform that matches your brand colors and placing your logo in a conspicuous spot.
When your employees are dressed in uniform, customers won’t have to second-guess who they should approach with their questions. Customers can recognize your staff from other persons at your facilities by wearing custom t-shirts with screen-printed or embroidered brand logos.
Improve Customer Relationships
Uniforms engage customers. They help your employees make a great first impression, showing a helpful attitude and that they take their jobs seriously. In addition, clean and neat uniforms reassure customers that your business will provide a professional service.
It sounds obvious, but uniforms let customers know who works for you. That makes it easier to spot an employee in-store when a customer needs help. It also provides reassurance of your employees’ competence, as it attaches your business reputation to that person.
Prevent Product Cross-contamination
Uniforms can also be needed to ensure that your products are processed safely, such as in the food industry. Your workers may need to put on fresh uniforms every time they enter the facility to maintain its sterility. In addition, providing uniform clothing for employees makes it much easier to ensure that all clothing worn in a facility has been cleaned according to the required standards.
Promote a Sense of Team Spirit
Uniforms help your employees feel like they are part of the team as soon as they start work. They promote unity and pride in your organization and prevent rifts in the team spirit caused by inappropriate clothing choices. This results in increased efficiency, better inter-employee relationships, and higher productivity.
Employees are emotionally attached to their uniforms, and what they wear allows them to identify with the brand on a deeper level. Naturally, if employees feel at ease and proud of their appearance, it will have a positive impact on how they interact with both colleagues and customers. Put them in unflattering or messy uniforms, and the opposite reaction is a real possibility.
Provides Employee Protection
Every company must prioritize employee safety. Employees in many roles need clothing that can protect them from the hazards of their daily work. Providing branded uniforms that will stand up to the wear and tear of their tasks helps you protect your employees from injuries that could have been avoided with the correct protective clothing.
Providing your team with apparel that not only promotes your brand but also keeps them comfortable is essential to sustaining health and safety standards, team spirit, and employee engagement.
Saves Time and Money for the Employees
There are a lot of benefits to having all of your employees wear consistent, professional clothing. However, there can be problems with doing this by enforcing a dress code. It creates an added cost for your employees and another thing to think about when they get ready for their shift each day.
Providing a uniform instead solves these problems, and avoids unnecessary conflict over employees’ choice of clothing at work. Being asked to change inappropriate attire is an unpleasant experience for employees and their managers alike.
It’s crucial to remember that your employees will be on their feet for extended periods of time. So, it is critical that they are comfortable and wear clothing that allows them to carry out their responsibilities effectively. Your employees will be able to concentrate on the task at hand if they are dressed appropriately!
According to one study, uniform design features (such as function, job task appropriateness, fit, and comfort) are important to the wearer because they influence service employees’ attitudes toward their job and the organization. A durable and easy to clean uniform means your employees don’t need to worry about damaging their own clothes while they get on with the task at hand.
Are Uniforms Necessary?
Uniforms are a good idea for businesses in many sectors, and not just for customer-facing employees. They help to promote better safety and team spirit, as well as presenting a professional image and providing ongoing marketing for your business. When you are looking to get a garment made with specific branding you will be left to choose either screen printing vs embroidery and in this guide, we’ve covered a lot of the different pros and cons between the two.