Promoting an event in person is just as effective as all the other online methods we have for trying to get people to attend an event. In this guide, we’re exploring how to make a good flyer for an event, providing people with an option to make a flyer without the help of a professional graphic designer but still giving the flyer a good chance to end up attracting new people to your event whether you’re putting on a concert or making event flyers before preparing for trade shows and expos and other business networking events.
7 Tips for Creating an Effective Event Flyer
Knowing how to create an event flyer that will do a good job is not rocket science. There are some simple tips below that may sound obvious, but are often overlooked by designers and people who are making their first event posters and flyers.
- Ensure your text is legible
A cool font is great, and it can be an easy way to grab peoples’ attention, but actually, you want it to be easy to read. All of the text that explains the important aspects of your event needs to be simple to digest, and that means being really easy for anyone to read, ideally from a distance.
- Provide plenty of details
People might need a lot of information about what your event entails. Are there any restrictions on who can come to the event, such as age restrictions? Where is it? Is there a fee? All of these details should be provided in a simple and concise way.
It’s really easy to forget key details about an event, or things that are so obvious they don’t cross your mind. Make sure you get every detail checked before sending it to get printed.
- Include a CTA
What do you want people to do? Do they need to buy a ticket for your event, sign up, or just turn up? Providing a CTA or call to action can make it clear to people what steps they need to take.
- Make it easy for people to attend
People don’t want to have to go looking for more information. If you can put it on the flyer without making your flyer cluttered then it is likely that people will be more willing to attend. For instance, putting a map, QR code, Zip code, or even a “what three words” code to help people find your event can make it easier for them to turn up.
- Take advantage of templates
You don’t have to reinvent the wheel. In the modern age, there are loads of different ready-made templates that you can use to create a design. This way, you can ensure you’re using a tried and tested design that looks professional. Taking the DIY approach is definitely a solution for those who are looking to create a quality flyer, but that doesn’t mean you have to learn a lot of graphic design skills. You can even create the whole thing in your browser without having to worry about getting new software or learning all of the ins and outs of complex graphic design.
- Don’t overcomplicate things
There’s plenty that goes into making event flyers so you should keep it as simple as possible. You don’t need to keep adding loads of superfluous details or add more and more design features that just clutter things and make it harder to read. Keep it as simple as possible.
- Keep a professional look
If you add lots of design elements or fonts then it can quickly start to look childish or even amateurish. Try to keep things professional with a simpler design.
What to Consider When Ordering Event Poster Printing
What do you need to think about when you have made your flyer and it is time to get it printed? You shouldn’t necessarily just go with the first printing service you see.
- Size and dimensions
Order the correct size for your design. There are many standardized sizes that can make it easier to create a design and order a flyer printing service that will keep the ideal size and not cut off any important information.
Do you want a gloss or a matt finish? What sort of look and feel do you want your flyer to have? This can also impact the price.
High GSM paper can look and feel better, but it also adds to your expenses, so this is another consideration before you place your order.
- Design checking
Many companies will offer a service whereby they check the flyer and that is high definition and in the right dimensions to print.
While it is better to have spares than not to have enough, estimating just how many flyers you need can be a difficult task. The more you order, the cheaper each copy will tend to be.
Golden MFG can assist you in designing and printing processes of effective event flayers.